Questions to ask when designing an office
We spend more than 50% of our time working. So it makes sense to plan your office space carefully. The changing and constantly evolving work environment underlines the fact that old office designs must give way to the new. Here are some key questions to ask when designing your office: Do I want to encourage […]
TEST YOUR BUSINESS IDEA
So, you have a brilliant idea for a new product. But the idea is only the first step. It’s the spark that lights the fire. Just as a spark won’t burn in a vacuum, your business won’t survive without customers. To make sure your customers will be as excited as you are about your idea, hit the […]
The wonder of video conferencing
Imagine three or more participants in a conference room. Only,they are not in the same conference room. They are in a virtual conference room and are able to communicate with each other as if they were sitting in the same room right next to each other. That’s the wonder of video conferencing and it has […]
The seven deadly sins of start-ups
It is a true but uncomfortable fact of business life that as many as four out of five start-ups end in failure. Why do start-ups fail? Here are the seven deadly sins of start-ups. Make sure you don’t make the same mistakes. 1. Failure to develop products that meet a critical need. It’s one thing […]
THE COST OF GETTING THAT NEW CUSTOMER
So, you got a new customer? Congratulations! But have you stopped to think what just that new customer cost you? Perhaps you should wait on passing the champagne around till you consider the matter carefully. “You can’t manage what you don’t measure” is good advice. Is that new customer getting you good or poor Return […]
GETTING APPRECIATION FOR YOUR WORK
“Thank you.” These are the two most powerful words an employer can use to motivate his people. But they are often just used mechanically, not as if they meant to show real appreciation. But look at the power of those words. They can encourage, they can motivate, they can earn loyalty and retain talent. “I […]
DON’T MAKE A MOVE WITHOUT READING THIS!
So you are relocating to a new office? Congratuations. We could even say, “Commiserations”, depending on how well prepared you are. We suggest that you don’t make a move till you read this. First of all, determine a ‘moving office’ budget and keep to it. Even small offices that are re-locating would do well to […]
CAN WOMEN HAVE IT ALL?
In the film Erin Brokowich, there is a scene which resonates with most women who juggle careers and family lives – particularly those compelled by circumstances to do so. Julia Roberts’ character Erin, a single mother who had been unemployed and is now trying very hard to keep her job, is driving when she gets […]
Turning Problems into Opportunities
“In the middle of difficulty,” said Albert Einstein, “lies opportunity.” You have problems? Smile. Because in problems there are plenty of opportunities. One of the most important attributes of a successful person is the ability to turn problems into opportunities. Look at it this way: the very fact that something is a problem indicates that […]
Generating B2B and B2C Leads
How can you generate increasing business leads with virtually the same product and services portfolio to two different target groups – B2B (business-to-business) and B2C (business-to-consumer)? To begin with, let’s look at the essential differences between the two. With B2C, you sell directly to the consumer and your potential customers are usually buying products and […]